cinema’s priorities from the morose drama of the New Hollywood era towards entertaining, effects-driven sci-fi and adventure movies. The film’s marketing and release strategy — opening in as many theaters as possible and heavily promoting it through mass media — established a new paradigm for how studios would promote their most commercial, crowd-pleasing films. But none of it would have worked if the film weren’t thrilling, entertaining and scary — not as terrifying as something like “The Exorcist,” but scary enough to keep millions of theatergoers coming back for more (and away from the beach). 11 a.m. Saturday, July 4, at Coral Gables Art Cinema, 260 Aragon Ave., Coral Gables; 786-472-2249; gablescinema.com . Tickets cost $10 to $11.75. Spanish director Carla Simón’s summertime drama of youthful self-discovery is the perfect counterprogramming for the blockbuster season. Coral Gables
Source: Food & Culture (link)